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Top Books and Sites to Build Marketing Skills

The internet opened up a host of marketing avenues for businesses, but it has also made the sector that much more competitive. Trends are always changing and new aspects of marketing crop up. Marketers are forced to keep learning and honing their skills. Books and websites are resources that you can use for this, but you must find the right ones. Here are a few suggestions.

Digital Marketing for Dummies

Even a seasoned marketer may have trouble navigating the treacherous waters of internet marketing. This book, authored by the team from DigitalMarketers, is a collection of ideas on how to leverage the various features of online marketing.


Moz has built a reputation as the go-to website for all things digital marketing. It is perfect for novices in online marketing. It sheds light on different elements such as content marketing, SEO and affiliate marketing, which has grown in popularity, particularly in the gambling sector. If a website owner wants to know how to make money by hosting online casino ads, Moz will have useful resource on doing it right.

The Business of Influence Marketing

Influencer marketing is one trend that brands try to capitalise on it. However, there is a system to it, and this book explores that. Understanding influence marketing is crucial for any marketer, which is why this Philip Sheldrake book makes sense.


It is not sufficient for marketers to learn how to build digital marketing campaigns; they must be able to measure them as well. KISSmetrics is the website to turn to when looking to acquire skills in performance measurement. The blog teaches how to evaluate internet marketing strategies and optimise them accordingly.

Get Social Smart

The book is by Katie Lance, and it shows marketers ‘How to Hone Your Social Media Strategy.’ Social media marketing is a must-have skill in this age, and this book points out the correct approach to take when developing a campaign.

Marketers must keep sharpening their skills to get the most from their marketing efforts. A few books and websites provide invaluable information that contributes towards that.

How to Get Started With Online Poker

Online poker is absolutely huge at the moment and set to get even bigger. One of the key reasons for this is that anyone can play and get good at it, and it can be enjoyed easily and anonymously from your own home. If you are interested in getting involved in this online phenomenon but don’t know how or don’t feel confident we will help you get up and running with this guide.

Learn How to Play

The first step is knowing the rules inside and out so that you don’t trip up over a minor (or major) technicality while playing. At this stage, it pays to stick to free play sites, of which there are many until you have honed your knowledge and developed some strategies for winning. A quick internet search will pull up plenty of sites that will teach you the rules and offer tips for winning. Rake Free Poker is a good site to move from the beginner to expert stage with some solid tips on offer.

Getting Started

There are a number of poker variations with Texas Hold ‘Em currently the most popular. Once you have chosen your favourite type and are confident with the rules and strategies it is time to get online and compete. As mentioned before you can play for free but for the full poker experience, and the chance to win cash, you may wish to play for real money. Number one step is choosing a bankroll that you are comfortable with and sticking with it. The next step is finding a poker site and room that suits you and this will come down to trial and error, but also from reviews. Again the internet is your friend here as there are a ton of review sites that will help you sift through sites that are legit, along with their pros and cons.


If you are interested in online poker then there is nothing stopping you getting started today. In summary, the first step is the education and skill development phase – more of which will build a solid foundation for play. Then it’s time to get out there and compete!

Learning New Skills from Reading Books

Although a picture might speak 1,000 words, there is no substitute for the knowledge obtained from books. What are some skills that can be learned from these traditional sources of information? Let’s take a look at a handful of interesting examples.


There are a countless number of books devoted to the art form of meditation. The good news is that they will often be able to provide you with a targeted form of guidance through detailed explanations and how-to sections. If you are looking for a bit of peace, this could be a great place to start.


You might not necessarily be forced to take lengthy and expensive professional classes if you are hoping to learn how to paint. There are plenty of books which provide thorough instructions as well as examples from some of the most well-known artists in existence. You will be able to choose from a wide variety of styles such as contemporary, traditional, abstract and everything in between. So, the only real limits are those associated with your own imagination.


Poker is one of the most popular card games in existence and whether you play for fun or for money, there is no doubt that hours of enjoyment await. There are an innumerable number of books devoted to the art of poker that you can choose from. Not only will you be able to appreciate basic moves, but highly detailed and advanced strategies are literally at your fingertips. Of course, it will still take a great deal of time and patience to become an expert.


Whether referring to the correct form of stretching or a specific style of yoga, books are a great place to start. You can read them at your own leisure while learning the correct ways to perform healthy exercises. Joining that fitness class will suddenly appear to be much less daunting!

Read Your Way to Poker Success

If you are either a seasoned veteran of poker or a newbie at the table, chances are you are on the lookout for new ways to fine-tune your skills and to better understand new strategies. A great way to do this is to have a look at good strategy books that will teach you how to approach the game from a new angle.

When choosing a book, keep in mind that there are several variants to poker. Depending on which is your preferred game, pick a book which focuses on the one you want to improve in. Some books will cover multiple variants, and some will concentrate primarily on the most popular types.

One of the most highly-recommended books is “The Full Tilt Poker Strategy Guide” by Michael Craig. This ambitious book is from one of the best writers about the game and sees contributions from top players throughout. Most of the advice provided is solid, even though the author’s name may not be popular with some players.

Another solid favourite amongst players is “The Theory of Poker”, written in 1994 by David Sklansky. It is regarded as the game’s dictionary of strategies as it covers practically all the fundamentals. It is not a particularly entertaining read, but it contains useful advice gathered from a lifetime of well-researched and debated concepts of the game. It seeks to enter the psyche of the player, engaging them to think smarter.

“Super/System: A Course in Power Poker”, written in 1978 by Doyle Brunson, is another good title. In this cleverly crafted book, with a thick black cover to put the reader in mind of the Holy Bible, Brunson includes contributions from the likes of David Reese, David Sklansky himself, Bobby Baldwin and others. This book was years ahead of its time and is still by far one of the best, high-quality strategy guides available.

History of Art Books

The history of art books and the origins of these are still debated today, but one of the forerunners is William Blake, who published a number of contemporary art books during the late 1700s through to the early 1800s. William Blake was a British painter, poet and printer who created his first art book through a desire to put his written work together with his artistry. To this end, Blake developed his own printing techniques that enabled the printing of the written word and art together.


In France during the 1890s, Ambroise Vollard, who was a Parisian art dealer, created the livre d’artiste, which literally translates to ‘artist’s book’. Vollard created this art book in order to capitalize on the new emerging art market in France, as the rich middle-class demographic increased. The art books were comprised of classical text and prints of original art, bound together with fine binding.


During the early 1900s, printing techniques became cheaper through their method of creation and through the introduction of cheaper materials. Through the first two decades, typography was introduced as innovative, giving even more character to art books. In the 1920s, many artists’ books were printed in Germany, relying on photographs more and more.

In Europe preceding WWII, and in America during the 1960s, contemporary artist books began to emerge in larger numbers through the improvements of technologies such as offset printing and photocopy.


From then and up to today, artists’ books continue to be published on a regular basis and still hold popularity through print, and more recently, in digital forms, such as in the eBook. The website is dedicated to reviewing the great classics, along with the newest art books that have been published in the twenty-first century.

Most Popular Art Books

The latest and most popular art books cover everything from modern artists like Banksy to commentary on the most iconic art classics in the world. We look at the most popular art books available and what you will discover when you delve into the pages of the art world.

Wall and Piece by Bansky

The legendary “guerrilla” street artist Banksy has created some of the most recognizable street art pieces in the world. The artist has painted his work on walls and bridges in towns and cities all over the globe, and has managed to smuggle his art into four of New York’s major art museums. He has also surreptitiously placed his work in the Tate Gallery London and painted on the West Bank barrier in Israel.

The enduring mystery of the identity of Banksy adds to the intrigue around his art, and even though his identity may never be known, his unmistakable work is recognizable the world over and prints fetch thousands.

The Story of Art by E.H. Gombrich

This book has been revised and updated and covers everything from the earliest cave paintings to modern experimental art. The book now includes more modern artists and covers the work of some of the most well-known historical paintings in detail. There are also fold-outs of famous paintings by masters allowing you to see these iconic works in exquisite detail.

The world of art is incredibly diverse and the most popular art books show you a world of colour and dimension that will ignite your imagination.

New Art Books

The world of art books encompasses a broad spectrum of art from contemporary and photography to historical art and the classics. The best art books take you into the mind of the artist and allow you to discover the multifaceted world of art with a new sense of appreciation and understanding. Here we look at the latest art books to see what should be on your coffee table this year.


This book explores the relationship between two of the most famous artists of recent times, Marcel Duchamp and Salvador Dali. The pair appears to be complete opposites; however the combination of humour and scepticism in their work gives them a shared theme to their art.

The artists knew each other and spent time together in Paris and New York and this book looks at their works and the similarities between these two behemoths of the art world.

Both artists used identity and eroticism as themes in their work, and they both explored science, myth, religion and optics. This new art book contains beautiful illustrations and key pieces from each of the artists as well as previously unseen photographs and letters that show the depth and warmth between two of the most famous artists of the 20th century.

Vincent Sardon – The Stampographer

This new art book looks at the work of Parisian artist Vincent Sardon who uses a dark and combative sense of humour to create works with rubber stamps that he designs and manufactures himself.
Sardon’s work is unusual due to the choice of rubber stamps as the medium to convey his ideas and art to the world. In his work, there are insults and satirical iconic reverie, using his sharp wit and sense of beauty to deconstruct well-known artists work or reveal the profanity and vulgarity of the world around us.

There is a huge choice of new art books for you to explore, allowing you to enter the wonderful world of art and lose yourself within the brushstroke, shutter snap or medium of choice of the most well-known and up and coming artists of the world.

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